In 2016, six years after being reinvented in 2010 as a weekly glossy magazine, it was time to update the look of The Hollywood Reporter. I led the charge to get this ambitious project done by generating a plan of execution, setting meetings with stakeholders, and facilitating regular progress check-ins. Creative Director Shanti Marlar, Design Director Peter Cury and I shaped the new visual identity of The Hollywood Reporter magazine, including new typefaces, a new grid, a new color scheme, and more.