Digital Design, Editorial Design

The Ankler Brand Refresh

Redesign of The Ankler, giving the independent publication a more distinctive visual brand that stands out in the crowded entertainment news ecosystem and more accurately embodies its unique point of view.

Posted

November 14, 2026

Tags

branding, digital design, editorial design, logo, portfolio, The Ankler

Additional credits

Logo animation by Jacob Richardson

My goal with this redesign was to give The Ankler a more distinctive visual brand that stands out in the crowded entertainment news ecosystem and more accurately embodies our unique point of view. Inspired by key words from a survey of the Ankler writers themselves — independent, funny, analytical, insightful, opinionated, sophisticated — I developed the new look. The 2026 design system is more eye-catching, cohesive, and colorful, with flexibility built in to facilitate Ankler Media’s continued growth across newsletters, events, videos, and more.

The Ankler and its connected publications now have a cohesive color scheme, unified and personalized typography, and a clear set of design guidelines for adding something new.